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PLAYFUL MEETS PREMIUM
SKILLS
Creative Concepting
Storytelling
Shot Planning
Creative Direction
Videography
Video Editing
Led video production for a premium range of kitchen appliances, creating a visual style that balanced playful product functionality with a refined, contemporary aesthetic. The campaign positioned products such as waffle irons, popcorn makers and toastie grills as design-conscious additions to the modern kitchen.
• Developed storyboards and shot lists to shape the creative direction.
• Sourced props and planned product styling to complement the premium positioning.
• Shot all product videography, focusing on visual detail, functionality and use in the home.
• Edited a range of assets, including short-form ads, PDP videos and instructional content for D2C and Amazon.
