BEHIND THE CAMPAIGN

Created video content for the creative relaunch of a leading anti-wrinkle brand, bringing the refreshed brand identity to life across TV and digital channels.

• Produced a brand story video for a QVC TV airing, showcasing the refreshed brand world and supporting its relaunch.
• Planned, shot and edited the behind-the-scenes content to capture the energy, personality and precision of the campaign shoot, capturing the energy and personality of the production to extend the new brand world beyond the main campaign.
• Supported PDP video production across the brand range , resizing and reformatting assets to optimise across different platforms and placements while maintaining consistency across the campaign.