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From Kickstarter to Category Leader
Skills
Videography
Post-production
Shoot Coordination
Creative Direction
Social Media Strategy
A leading brand in the men's grooming space launched a kickstarter campaign to launch their new shaver. Inspired by the stealth fighter jet, the model introduced a sharper, more refined design language, with a focus on performance-led innovation.
I contributed to the campaign through video editing and led the social strategy for the Kickstarter launch, helping the campaign surpass its £8,000 funding goal and successfully bring the product to market. Within the first month post-launch, the product ranked for key category search terms and exceeded performance expectations.
Following this, a second model was introduced with a roller-head attachment. I led on all video content, including shooting and post-production, to create assets across D2C, Amazon, and social channels. I also directed photography and helped to coordinate the overall campaign, which focused on expanding the product narrative from shaving to men's self-care, clearly differentiating it from previous models.
