From Kickstarter to Category Leader

Inspired by the stealth fighter jet, the 3.0 Stealth introduced a sharper, more refined design language, with matte finishes and a focus on performance-led innovation.

I contributed to the campaign through video editing and led the social strategy for the Kickstarter launch, helping the campaign surpass its £8,000 funding goal and successfully bring the product to market. Within the first month post-launch, the Stealth ranked for key category search terms and exceeded performance expectations.

Following the success of the 3.0 Stealth, I led the creative for the 3.0 Care campaign, introducing a foam roller applicator designed to support a full back-care routine. The campaign focused on expanding the product narrative from shaving to self-care, clearly differentiating it from previous models.

I directed and shot video, directed photography, and handled all video post-production, creating a cohesive set of assets across D2C and social platforms.