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SCALING CREATIVE FOR SKINCARE
SKILLS
Brand Strategy & Identity
Graphic Design
Post-production
Art Direction
Social Media Strategy
Social Media Production (Mobile, UGC)
When I joined the brand in 2021, the skin tag removal category had become increasingly saturated, with competitors often using similar creative. There was an opportunity to differentiate the brand through a more contemporary, premium visual identity that felt credible and trustworthy.
I developed updated brand guidelines and a clearer visual language, alongside a design approach focused on simplifying the product and helping customers make confident purchase decisions. This included clearly communicating how the product works, differentiating between models, and guiding customers through size selection across the PDP, motion and Amazon storefront.
Alongside the rebrand, I developed and led the social strategy, creating authentic, mobile-first content using at-home filming and repurposed UGC. The approach helped build trust through real-world content and generated over 15 million organic TikTok views, contributing to measurable sales growth.
