Bringing collapsable solutions to market

The caravanning market is highly brand-loyal and often hesitant to adopt new products. This project focused on launching collapsible caravan waste and water tanks to challenge the only other existing competitor in the category.

I led video content that focused on being clear, informative, and demonstrated product ease of use. Having attended multiple Caravanning trade shows between 2022–2026 to assist with face-to-face sales, I gained direct insight into consumer behaviours and addressed their pain points across the campaign. I also directed photography and assisted with QA, ensuring all outputs matched the original vision.