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COLLAPSING THE CATEGORY
SKILLS
Shoot Coordination
Art Direction
Strategic Storytelling
Videography
Post-production
Led end-to-end video production, including story boarding, shoot coordinating, shooting and editing, for a range of collapsible camping products. Producing different edits for 360° campaigns across Amazon, D2C, social, and trade show channels.
The creative approach focused on making the products easy to understand, clearly demonstrating how they work and highlighting the practical benefits of their collapsible design. I developed video content that balanced informative product demonstrations with engaging visual storytelling, adapting the messaging and format for each platform and audience.
Having attended multiple caravanning trade shows between 2022–2026 to support face-to-face sales, I also gained direct insight into customer behaviours, questions, and pain points. I used these insights to shape the video content around the areas customers cared about most, collaborating with product and trading teams to help communicate product functionality and ease of use clearly.
I managed the video production process from concept development and shoot planning through to filming, editing and final delivery, creating a consistent body of content that could be used across multiple commercial touchpoints.
